A business always dreams of expanding its roots internationally. But the most important things to expand a business is to connect; to connect, one needs to communicate and the communication is effective only when the message is delivered successfully. One of the main problems presenting a business internationally is the difference in language. It is important to effectively communicate with the non-English audience as contrary to popular belief, English is the third most popular language in the world.
Visuals are free from any language barriers and can effectively communicate a business' strength, showcase manufacturing processes, infrastructure, company's vision, happy and satisfied clients. Making a video for the international audience does not mean that it would have multiple languages, rather a video can have multiple languages without changing the real essence of the video.
Following are the different ways in which the language of the video can be changed:
There is certainly minimal information that can't be presented in the form of visuals but can be presented with words in the voiceover. The language of the voiceover can be changed at any time in any video without making any changes to the real video. Changing the language of the voiceover can help the business connect with the local audience. Hire a native professional voiceover artist to add a personal touch.
It also helps a video target specially-abled audience that might only be able to read. They also have the opportunity to view your video. Subtitles also help videos perform better on social media platforms. Facebook and Twitter autoplay videos on mute, here subtitles enable to not lose the content value of the video.
Callouts are not just simple texts that will appear in the video. Rather text can now be presented as graphics in engaging templates with interesting transitions.Follow us on: YouTube Facebook LinkedIn Twitter