Case Study Sed Bilingual Videos

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Case Study SED Bilingual Videos
How does creating bilingual videos help Spray Engineering Devices expand its customer base?

Case Study SED Bilingual Videos

How does creating bilingual videos help Spray Engineering Devices expand its customer base?

Challenge:

SED used a sustainable technology that gave its customers immense production benefits and better ROI returns. But they were not able to showcase it. The challenge was to develop a video strategy that would demonstrate the success of the MVR technology and its benefits to a broader audience.

Solution:

  • Conducted detailed client and expert interviews at outdoor locations.
  • Created bilingual videos to expand customer reach.
  • Created multiple short videos with expansive camera shots capturing MVR technology, process, and customer testimonials.
  • Created a well-researched 5-minute video with precise editing with the right balance of visuals and graphics, custom-callouts, background music and impactful voice-over.

Outcomes:

  • Increased penetration (Video gathered 87k views on YouTube)
  • Generated product awareness (High engagement in the comment section)
  • Strengthened Marketing presence (videos used in international trade shows & Exhibitions and Social Media Platforms)
  • Generated Leads & Sales Conversion (convertible queries received in the comment section of videos)
  • Improved ROI (Cost saving on marketing, increased sales)

Research

Trueline team spent significant time understanding the SED’s Jaggery’s low-temperature evaporator-based MVR system. For better insight, several in-depth interviews were conducted with SED’s leadership, technical team, and customers. Precise Scripting and its execution helped in gaining the right momentum for the video.​

Video Production

Our production team extensively captured the real-time functioning of the Jaggery plant.

  • Captured expansive aerial shots, from insinuating sugarcane to hygienic jaggery extraction and 100 % water recovery which is further used for irrigation purposes.
  • Captured the boiler-free plant showcasing its operating unit, hygienic condition closed vessels, and automated functioning with intricate shots.
  • Visuals of the finished end product jaggery in different forms to demonstrate how low-temperature evaporation technology significantly improves the quality of jaggery.
  • Comparison of conventional jaggery production Vs. LTE-based modern jaggery production, highlighting hygienic quality jaggery production and 100 % bagasse recovery that can be further used to create renewable products like pulp, bioplastics, ethanol, and other value-added products.

Customer Testimonials

Numerous customer testimonials were recorded at different locations talking about:

  • Huge cost savings due to 100% water recycling
  • 100% bagasse recovery
  • Improved Jaggery quality
  • Zero ground water intake
  • Increased ROI
  • More revenue
  • Constant customer support
  • Sustainable environment-friendly solution

Multiple Bilingual Videos

Since the jaggery units of SED are located at different sites, several videos have been made using the following strategy:

  • Bilingual videos
  • Customer testimonials
  • Thought leadership videos of SED’s leadership team

Detailed Outcome

  • Generated Product Awareness: The entire process of the plant was explained using infographics, text prompts, and animations, which ultimately led to greater product awareness which further provided a clear explanation of the plant's working, solved production queries, and generated more interest.
  • Increased Penetration: Creating bilingual videos has significantly increased the reach amongst targeted customers. A recently made video about SED Jaggery Unit in Assam has already garnered 1.3k views in English and 1.1k in Hindi, a remarkable number for a B2B Business.
  • Generated Leads & Sales Conversion: Videos convey the supremacy of SED's no-touch, boiler-free, organic jaggery production, and our client was inundated with queries. The comment section of YouTube videos has gathered several positive queries. Several queries were also quickly converted into profitable contracts.
  • Strengthened Marketing Presence: The corporate videos created facilitated sales at national and international trade shows and exhibitions, as buyers could easily understand the value offered by SED through several videos. It helped our client gain a strong market presence.
  • Improved ROI: Increased awareness with multiple videos, more queries, better revenue opportunities, high volume sales in target clusters, increased sales across countries, and cost savings on advertisement ultimately helped SED achieve improved ROI.

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Deepak Kumar- AGM Purchase, JSW Vallabh Tinplate
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I am very impressed with the way Trueline Media picked up a clear understanding of our communication objectives and translated that into a script, adding value even in the primary discussions. It is obvious that Trueline media is a specialist in the segment of Corporate Videos. The video shooting exercise was a pleasant experience for everyone in our organization and the video has come out exactly the way (if not better) it was envisaged. I am sure that this video will play a major role in conveying the right image of our company to all the relevant interfaces.
Jose Mathew - President (National and International Marketing & Sales), Alliance World Manufacturing Ltd.
Customer Testimonials - Our Immense Source of Motivation​
Its been great to be associated with Trueline Media for the past few years. Being one of the foremost Hospitals in the city, we have seen that they have created our Healthcare Videos by emotionally being invested in the process in order to turn conceptions into reality, so that it is a win-win for all stakeholders involved. They have been of great support from the starting till now and I hope this continues for the coming years as well.
Drishmeet Buttar - Managing Partner, Healing Hospital
Customer Testimonials - Our Immense Source of Motivation​
We were looking for a company that could provide us with a very cool explainer video, and we wanted a partner for the long term. In Trueline we found that. We were surprised every time by the extent of their professionalism and outstanding results. With the explainer video by Trueline, we have been able to accomplish a large outreach to an enormous number of prospects and received beautiful feedback. I would also recommend Trueline Media to other companies.
Maurik Dippel - CEO CircleLytics
Customer Testimonials - Our Immense Source of Motivation​
The entire Trueline Media team was very professional and co-operative. Right from narrative to interviews and shoot, everything was well coordinated. We are pleased with the corporate video Trueline produced for us that showcased our brand, products and legacy. Thanks to Team Trueline
Mohit Motwani - Managjng Director, Cona Electricals
Customer Testimonials - Our Immense Source of Motivation​
Thanks Trueline Media team for the immense value you brought to our corporate video. The response we received at the exhibition - Interzum Germany was extremely satisfying. Their technical recommendations, attention to detail and overall video production approach was absolutely flawless, and we look forward to working with Trueline on many new video initiatives.
Nitin Aggarwal - Marketing Manager, Stylam
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Trueline Media did an awesome job in creating our corporate video of Healing Hospital. Right from initial research to storyboarding, video shoot, interviews, and editing; it was such an amazing experience for us. Every Doctor is just loving the video and praised the way our hospital has been showcased.
Drishmeet Buttar- Managing Director, Healing Hospital
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Deepak Kumar- AGM Purchase, JSW Vallabh Tinplate
Customer Testimonials - Our Immense Source of Motivation​
We have spread this video across the globe and everyone is loving it. Wonderful Video. Great Job. Thank you.
Dr. Ankur Sood - Tips Clinic and Institute of Plastic Surgery
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The video your have created of our solar plant is fantastic. It covers each part of the process so nicely that it has become a benchmark and also a tutorial for our new newcomers.
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