Case Study Sed Global Reach

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Case Study SED Global Reach
How did SED use a well-crafted video strategy to expand its customer reach globally?

Case Study SED Global Reach

How did SED use a well-crafted video strategy to expand its customer reach globally?

Challenge:

SED's industrial wastewater technology provided companies with excellent results and better ROI, yet they could not present its benefits to a broader audience. The challenge was to showcase this innovative technology and its benefits to a large audience in a crisp and compelling way.

Solution:

  • Developed multiple videos with extensive video shoot capturing the functioning of wastewater plant, process, across the country.
  • Conducted detailed customer Interviews at different customer locations.
  • Aligned the correct sequence of visuals and graphics, custom callouts, background music, and impactful voice-over.

Outcomes:

  • Increased penetration (Video gathered 19k views on YouTube)
  • Impressive product awareness (Positive engagement in the YouTube comment section) 
  • Strengthened Marketing presence (videos used in international trade shows & Exhibitions and Social Media Platforms)
  • Generated business opportunities & Sales Conversion (convertible queries received in the comment section of videos worldwide)

Detailed Solution

Meticulous Research

Trueline team spent significant time understanding the SED’s sustainable wastewater recovery solution with Low-Temperature Evaporation technology. Several in-depth interviews were conducted with SED’s leadership, technical team, and customers. A well-curated script with the right set of questions in the interviews with the technical crew and SED’s clients helped gain the right momentum.

Video Production

Our production team extensively captured the real-time functioning of the wastewater plant with aerial shots, from pumping wastewater to 100% recycled water extraction.

  • Detailed Visuals of electric components showcasing how the plant has become energy efficient and automated.
  • Visuals of the actual finished product, like fabric and other items, to demonstrate how clean water significantly improves the quality of products like shine, depth, feel, and overall aesthetics.
  • Comparison of clean water Vs. Wastewater to highlight the drastic reduction in TDS level from 10,000 to 30.

Customer Testimonials

Numerous customer testimonials were recorded at different locations talking about:

  • Huge cost savings due to 100% recycling
  • 100% clean water recovery
  • Increased ROI
  • More revenue
  • Improved product quality
  • Sustainable environment-friendly solution

Multiple Videos

Since SED’s wastewater treatment plants are located at different locations, multiple videos across various industries were created with the following strategy

Detailed Outcome

  • Generated Product Awareness: The entire process of the plant was crisply explained using infographics, text callouts and animated diagrams, ultimately leading to greater product awareness.  This also ensured a clear explanation of the functioning of the plant, resolving product queries, generating more interest.
  • Strengthened Marketing Presence: Videos created for different industries and customer endorsements were placed on the website, promoted on video channels, shared on social platforms, directed customer interactions, and displayed at numerous exhibitions, helping SED generate greater awareness of their revolutionary technology.
  • Generated business opportunities & Sales Conversion: Multiple video strategies demonstrating LTE technology, its use across different industries, and customer testimonials have helped establish a global footprint across various industries.

Improved ROI:

  • Increased awareness with multiple videos, more queries, better revenue opportunities, high volume sales in target clusters, increased sales across industries, and cost savings on advertisement ultimately helped SED achieve improved ROI. 
  • Creating separate videos for different marketing platforms helped SED drive traffic and queries on respective platforms.

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