Setting up a manufacturing facility is no small feat; it requires an investment worth millions to finally get the ball rolling on production. If you own such a facility and are considering creating a video around it, viewers and potential business prospects would be keen to get a glimpse of the operations from close quarters. This is where professional industrial visual storytelling plays a crucial role in capturing the scale, precision, and technological strength of your facility. However, manufacturing companies often struggle to showcase their production capabilities, mostly because of poor-quality videos that fail to fully exploit the potential of the facility.
A ready reckoner of what clients want to feature in their Manufacturing Videos.
– Quality of Raw Material
– Manufacturing Processes
– Sophisticated Machinery
– Team Expertise
– Quality Assurance Processes
– Cleanliness and Orderliness
– Research and Development Capabilities
– Company Vision, Mission, and Objective
What a well-crafted video can do for your investors is way more than what any other marketing asset can. A professional team that captures the humdrum of machinery operating, various production lines churning out products, research lab conducting quality and endurance tests is certain to create a lasting impression on your prospects.
To ensure that you hit the eye of the tiger, don’t miss these points while planning a manufacturing shoot –
Showcasing Critical Machinery: Weigh the opportunity cost wisely and select business-critical machinery for the shoot since a factory covers vast space and everything cannot be covered in the video. It is important to prioritize the initial 10-15 seconds of the video and hook the viewer with the best shots.
Maintenance of the Factory: A factory with dirty floors and unkempt machinery is a turn off and you wouldn’t want that to be captured in the video. So, it becomes important to keep everything presentable in the video. The machinery should be shutter-ready i.e., it should be cleaned, well oiled, and if possible, should be painted and the staff operating the machinery should also be presentable and confident.
In-depth Process Capture: Filming core operations with details like close shots of drilling, CNC cutting, bending, welding etc. will make the video impactful and detail-oriented.
Using the Right Voice-over: It is equally important to select a voice-over that complements the visuals and builds a human connection with the viewer. Prefer a neutral accent for targeting global audiences. Additionally, Changing the voice-over and subtitles to a different language will break the language barrier and expand the reach of video across countries.
Jazzing up through modern Graphics & VFX: A plain video with only infrastructure processes looks very dull and boring. Graphics, VFX, attractive transitions, call-outs, and other visual elements will make the video more engaging and interesting.
As a bonus, here’s our industrial video showcase that’ll put the blog in perspective for you.