The ‘About Us’ is to a company what ‘tell me about yourself’ is to a person. It should be telling while being engaging and should end on a high note, piquing the interest of the viewer. Generally, it should be able to answer a few basic questions – what does the company do, why it does what it does and how the company does it. This is meant to provide a sharply focused bird’s eye view of the overall perspective to an outsider.

Ideally, a video in the range of 2-3 minutes is able to achieve all the above-mentioned objectives. In fact, the real test of an about us video is in the first one minute. Studies suggest that most viewers exit the video within the first minute. So, the deal breaker is the first minute where it is essential to nail all the aspects of a solid video. The content, the graphics, the audio, the background, the mood board execution, it all has to be perfect.

Want to nail your own company’s About Us video? Here are some pointers to help you get the best results.

Choose the Why: More often than not, the viewer is interested in knowing why you do what you do. Introducing the larger goal and the driving force behind the company is a better starting point than explaining a product-based concept. Interview someone from the organization who can convincingly articulate the why and act as a hook.

Diversify the content: Don’t make the most common mistake, which is to cram the video with all that your company has to offer. It is best to pick 3–4-star ideas/concepts/products and let them be the tentpole. Add other types of content like

– Address the FAQs
– Customer Success Stories
– Tour of the factory or establishment’s premises
– Showcase or demonstrate product expertise

Make it visually interesting: Great content is of no use if it falls flat visually. It is all about packaging the entire video interestingly by using high-level graphics, using professional equipment to record. A solid set of background audio and professional VO to lock in the audio and visual senses

Cross the boundaries: While it may seem like a natural choice to interview high-level executives of the company to feature in the video but it is imperative to look beyond that. Think of interviewing other staff members who display passion, energy and drive. This showcases an open culture that is a positive rep for the company.