Foolproof Video Marketing Mantras
Visual content marketing is somewhat of an enigma, primarily owing to the ever-changing algorithms that video sharing platforms seem to be launching at break-neck speed. But you know what they say about oldies, they seldom change; these video marketing mantras are nothing but a bunch of tried and tested, everlasting oldies you can fall back […]
Music to my Ears- How to choose the Right Soundtrack for your Videos
Have you ever tried watching a video without a soundtrack or better still ever watched a fast-paced video with smooth jazz as the background score? Seems terribly odd, right? That’s what a mismatched soundtrack can do to your video — derail it completely and bring down your views and engagement metrics. In Corporate Video Production, […]
The True Significance of Video Testimonials
Did you know your business is 40% more likely to attract new clients if you offer employee success stories along with testimonials of your work? Let’s be honest for a minute, everybody enjoys a bit of praise and words of appreciation and a business is no different. Testimonials are important to build trust with future […]
The Phenomenon of the “About Us” Corporate Video and how to Leverage it
The ‘About Us’ is to a company what ‘tell me about yourself’ is to a person. It should be telling while being engaging and should end on a high note, piquing the interest of the viewer. Generally, it should be able to answer a few basic questions – what does the company do, why it […]