Every second, people around the world make thousands of Google searches. While this might sound like an immense amount of search, at the same time, you are competing against the traffic of more than 30 billion other websites.
So with such enormous competition, how will you stand out in your search engine results?
Well, with videos, you can certainly up your rankings. According to a Statista survey, over 5 billion people today use the internet worldwide, of which 244.4 million are video watchers. And since June 2017, the total time spent watching videos is increased by around 249%, which is an enormous jump.
These statistics continue to grow yearly, making video content a gold mine. Marketers worldwide are rigorously incorporating video as a part of their marketing strategy. Here we are sharing a few tips that would help boost video SEO.
- Getting the Right Video Hosting Platform: Before choosing a video hosting platform, you should be clear about your goals for optimizing your videos. To create general brand awareness, switch to YouTube or Vimeo. But if you are looking for ways to attract more traffic to your website, and then indeed embed more videos on your landing pages. (this would further improve your website ranking) According to research by Eyeviewdigital, including a video on your landing page raises the conversion rate by 80%, which means your viewer is more likely to stay on web pages.
- Embed a Video Transcript: Adding a video transcript expands the reach of your video to a broader audience and makes it more searchable with additional text on the page. Especially when the video is lengthy and is prime content, it impacts the rankings much more than others.
- Engaging Thumbnail Image: Your video thumbnail is more important than your title because it determines whether or not people will click since this is the first thing your searcher will see when your video is indexed. Your video’s thumbnail image should be relevant and engaging, just like the book’s cover page, and should not be clickbait. As per Digital Information World, videos that feature thumbnails from the video get 1.7 million views, compared to thumbnails with animation, with an average of 1.4 million views.
- Paying attention to the Title and Description of Your Video: Like a blog post, a title and description are critical in video ranking. Establish 1-2 prominent words that describe your video and feature them prominently in your description and title. Optimizing video titles and descriptions is one surer way to boost video visibility.
- Placement of Video: Most of the time, videos are embedded in the second half of the page, or it takes many scrolls to reach the video, which naturally leads to fewer play rates. The only way to enhance the video crawlability factor is to make it the page’s focus and fix its placement in the forefront.