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“Marketing is no longer about the stuff that you make but the stories that you tell” – Seth Godin, American Author on Marketing Practices. If I ask you when was the last time you saw a video ad or promotion, you could quickly come up with examples like while watching a subscription-based channel or a […]
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If you have found yourself being drawn to buy a certain product or avail yourself of a service in today’s predominant age of social media, chances are your decision was driven by a video that convinced you. Welcome to the world of Video Testimonials. Currently pegged to be one of the most successful and trusted […]
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Setting up a manufacturing facility is no small feat; it requires an investment worth million to finally get the ball rolling on production. If you own such a facility and are fancying creating a video on it, the viewers and potential business prospects would be keen to get a glimpse of the facility from close […]
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Video testimonials are a clear favorite with the marketers for building credibility and hype in the market around their offering. It could be as little as a 15-second personalized video from a loyal customer or a professionally done video capturing their experience for the world to see. Video testimonials provide an authentic take on the […]
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Video Marketing is somewhat of an enigma, primarily owing to the ever-changing algorithms that video sharing platforms seem to be launching at break-neck speed. But you know what they say about oldies, they seldom change; these video marketing mantras are nothing but a bunch of tried and tested, everlasting oldies you can fall back on […]
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Have you ever tried watching a video without a soundtrack or better still ever watched a fast-paced video with smooth jazz as the background score? Seems terribly odd, right? That’s what a mismatched soundtrack can do to your video – derail it completely and bring down your views and engagement metrics. Fortunately, there are various […]
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