Videos have replaced websites to convey first impression of a business and its offerings according to Robert Weiss, NYC based marketer. Hubspot 2020 global survey confirmed that 72% users want to learn about a product or service through explainer videos further reinforcing the unmatched user engagement created by video marketing. Moreover, the best feature of modern […]

If you want more sales, then you need more testimonials. No business can ever have enough customer endorsements. If your business website has a wide base of diverse clients voicing their approval on your website, you increase the odds of a gaining a bigger market share in your domain.  Why should you opt for […]

Interviews and monologues are the soul of an effective corporate video. The impact of a real person looking through the screen to convey a genuine message is lasting and thought provoking. Video production tools, software, graphics and special effects can merely enhance the influence of monologue delivery. They cannot replace it. Authentic human expression is […]

Traditional marketing and advertising received an unforeseen blow by the Covid-19 pandemic. Worldwide cancellation of events, mandatory social distancing, and prohibited travel drove the whole world online. In 2020, people of every demographic not only logged in for work from their homes but also for respite, entertainment and education. Consumer attention has escalated online and […]