How to Lower the Cost of Corporate Video Production Without Conceding Quality?

Videos have replaced websites to convey first impression of a business and its offerings according to Robert Weiss, NYC based marketer. Hubspot 2020 global survey confirmed that 72% users want to learn about a product or service through explainer videos further reinforcing the unmatched user engagement created by video marketing. Moreover, the best feature of modern […]

The Proven Approach to Conduct Captivating Interviews for B2B Marketing Videos

Interviews and monologues are the soul of an effective corporate video. The impact of a real person looking through the screen to convey a genuine message is lasting and thought provoking. Video production tools, software, graphics and special effects can merely enhance the influence of monologue delivery. They cannot replace it. Authentic human expression is […]

Remote Video Production: 7 powerful types of videos that can be shot online

Traditional marketing and advertising received an unforeseen blow by the Covid-19 pandemic. Worldwide cancellation of events, mandatory social distancing, and prohibited travel drove the whole world online. In 2020, people of every demographic not only logged in for work from their homes but also for respite, entertainment and education. Consumer attention has escalated online and […]

How to Get More Customer Video Testimonials During the Pandemic?

A pleased and satisfied customer is any company’s most powerful marketing asset. Any kind of consumer generated praise of your business is a valuable indication of your service. Be it a simple rating, a mere comment or a detailed social media post. “But, I have personally witnessed the incomparable sway a business gains in their […]

Leverage LinkedIn Live to Maximize Brand Visibility and Engagement

Stating that LinkedIn is a powerhouse social network for B2B decision-makers is a wild understatement. In a world where companies grapple with new business development, lead quality, and lead generation, LinkedIn opens doors to an audience of over 690 million in more than 200 countries. Upping the game, LinkedIn launched LinkedIn Live in 2017. Since […]

Video breaks Language Barriers

A business always dreams of expanding its roots internationally. But the most important things to expand a business is to connect; to connect, one needs to communicate and the communication is effective only when the message is delivered successfully. One of the main problems presenting a business internationally is the difference in language. It is […]

Infrastructure Shoot – The Most Important Element of a Video for Manufacturing

How to conduct shoot at a manufacturing facility

To stay competitive and maintain desired quality standards, manufacturing companies invest a vast amount of funds on infrastructure and resources. The prospects want to know the infrastructure and focus on quality before partnering, but manufacturing companies often struggle to showcase the production capabilities to the prospects due to the inferior videos for manufacturing and an amateur camera […]

Why Videos at Manufacturing Exhibitions?

Participating in exhibitions is an important promotional as well as a lead generation activity for all businesses. But, businesses often find it difficult to demonstrate their capabilities in exhibitions, and it gets even more challenging for manufacturing. For manufacturing, videos have proven to be a boon in the following ways: Video is a Great Attraction in […]