Remote Videos are being touted as a game changer in the video production industry and rightly so. What started off as a temporary solution to the lockdown woes of conducting a physical shoot has now metamorphosed into an entire legitimate branch of video production. And why not, it saves time, money, effort of travelling and setting up a shoot facility and you end up with a stellar piece of content while being remotely recorded/shot at your home, office.
While these videos may seem like a panacea to all the issues of a remote interview or even a traditional shoot set up but it takes expertise and trouble-shooting abilities to have a smooth flow of processes while the camera is rolling.
Not only that, here’s a list of things that make remote video production a challenging task:
- Unappealing Background: It is the most common sight to have an irregular or unappealing background in a remote video. Such a background adds to the visual clutter and other than looking unprofessional also reflects rather poorly on the quality of video itself. A backdrop too bright, too dimly lit or cluttered, alone can take away from the essence of a video. At Trueline Media, in our remotely shot and produced videos, a professional backdrop is absolutely non-negotiable. A good amount of time is dedicated for figuring out the background, which is usually taken for granted in a host of remotely produced videos.
- Unflattering camera angles: How many times you’ve found yourself looking rather unsightly on a remote video interview? It is either of two things at play – you are placed too close or too away from the camera. It may be because the camera is not angled at your eye level which is the primary camera angle used for corporate videos. Another significant factor for producing pleasant remote videos comes down to proper lighting. Camera loves lighting and reacts to light, which produces clear and flattering videos, if placed correctly. Incessantly, one of these two factors when not in sync result in an unpleasant looking remote video.
- Dismal Sound Quality: Remote videos are notorious for unclear and muffled audio that mars/(hampers) the whole experience of watching a video. If you’re using the in-built mic, your remote video will turn out to be a sub-par production. Such a built-in mic ends up catching ambient noise, disturbance and echo, resulting in polluted audio. It is crucial to have an add-on good quality microphone that captures your vocal low-end frequencies, filters through the echo and delivers a stereo sound apt for quality remote video production.
- Abysmal Video Quality: A basic built-in laptop camera offers 720p or a maximum resolution of 1080p which is capable of capturing only a disparaged and pixelated video quality. Producing a video without clear visuals is like trying to win a war with rusted artillery. You’re setting up for a disastrous video with make-do equipment. In a remote video more so, it is crucial to have a bigger sensor to record clear videos at higher resolutions. To add to that, a wider field of degree in a camera is essential to keep the main frame-centrality, maintain proportions in the remote video. A better Full HD quality camera captures the right color temperature, lessens distortion, sets the right amount of exposure and ultimately produces a sharp remote video footage.
- Dearth of Value-adding Post-Production: You end up with short end of the stick if all you’re doing to your remote video is plain-edit. Imagine you do all things right vis a vis the audio and visual of your RV but it doesn’t do well despite the quality. That’s because there’s zero value-addition to the footage. The options are limitless when it comes to producing a stellar looking remotely shot video. There are background tweaks, custom-built call outs & lower thirds, graphically rich images and finest audio selection to enrich your videos. Value addition drives quality and quality drives growth.
The transition to exquisite remote videos has not been able to match the transition to digitization of remote videos production. The existing set of remote videos is abysmal to say the least, sub-par visuals, fuzzy sound, slim to none focus on post-production- all drain the brand value and take away from a company’s quality standards. When a remote video fetches millions’ viewership, it better be made well, using high-quality equipment and with expertly skilled people on board. Moreover, one sure shot way to make head turns is to be the best at what you do, so when you can have a superior quality remote video, why settle for less?