Video Marketing is somewhat of an enigma, primarily owing to the ever-changing algorithms that video sharing platforms seem to be launching at break-neck speed.

But you know what they say about oldies, they seldom change; these video marketing mantras are nothing but a bunch of tried and tested, everlasting oldies you can fall back on to build a solid foundation for your marketing-led growth.

Here’s our take on how you can foolproof your video marketing:

Storytelling over facts: The simple rule is that you must have a great story to bind your facts and information-heavy videos. It is a balancing act and you can pique interest by showcasing a buyer’s personality or including elements that make it relatable to the end consumer.

Always end with a strong CTA: More often than not, we put a cursory get in touch with us snippet at the end of a video and are done with CTA. If you are hosting a video on YouTube or LinkedIn, consider adding direct links to the website in the description tag. CTA is a great way to direct people to your sales funnel.

Engaging Title: Video marketing algorithms show results based on title and description tag, which makes the title an important aspect of SEO ranking. Include keywords and frequently searched phrases in the title, from a user’s perspective, and optimize it for higher engagement.

Catchy Thumbnails: Studies suggest that even a fairly decent video tends to lose out on views if the thumbnail and title are not cohesive. Try to be interesting without being tell-all with the thumbnail. It can be a snippet of the video or a separate thumbnail with a clear title and a corresponding image

Add Captions: Video SEO rankings are influenced by captions and algorithms read captions and text around the video to form a ranking based on relevance. Do include the caption in your video for better optimization.

Videos are the present as well as the future of content, and we hope these hacks help you nail your next video marketing campaign.