So, you’ve finally decided to hop onto the corporate film bandwagon. You’re excited about the swanky new video of your manufacturing plant and how it’s going to build on your marketing efforts with professional brand storytelling. But you’re worried about the moolah it’s going to cost you. Let’s understand what constitutes a corporate film to be able to break down the cost.
Components of a corporate Film:
- Physical Components/Hardware: This category consists of all the camera gear including the camera, lenses, and accessories, lighting gear including the ring light and backdrop, audio equipment including microphones, lapel or otherwise, other equipment like drones, gimbal, and project-specific items if any.
- Editing Software/gear: This is the category that is responsible for a 360-degree overhaul of the audio and video footage shot during the field visit. This is where the editing genius, vision, and acumen bring the prospect of a corporate video to life. Usually, how well a video turns out is equally a result of the expertise and experience of a video producer and editor, as it is of the software being used adeptly for professional post-production editing.
- Human Resource: Producing a corporate video literally takes a village. An army of people to conceptualize the script, shoot the script with a creative vision in mind, and a team of editors with backend support to transform the video. It takes the dedication, skill, constant push, and foresight of a bunch of people to produce a top-quality corporate video.
Now that we know what all make up the key components of a corporate video, let us dive into them and understand whether cutting corners is possible or not.
- Physical Components/Hardware: There’s only so much that one can do when it comes to switching up the hardware in order to keep the cost low while maintaining the standard. There are a few pointers that one can take note of though; avoiding drone shots, opting for HD quality video versus 4k, and essentially aiming to intelligently reduce the cost without sacrificing creative control and output.
- Editing Software/gear: Here’s where some changes can be made to alleviate some cost woes; for example, picking ready-to-go video templates rather than customizing every element like lower-thirds and backdrop, using stock footage that enhances the video is also a smart decision and covers up for b-roll as well while staying pocket-friendly.
- Human Resource: This is where there’s little to no margin because no matter the size of a video, it takes coordinated efforts of various departments which ensures a minimum standard of quality is always maintained.
That being said, corporate videos are touted as video assets on the rise according to studies and with innovations in know-how and creative out-of-the-box thinking, Corporate video production will certainly add value to your marketing portfolio.