Video search optimization doesn’t attract as much attention and action as other types of content on websites. Naturally, it remains an area with great potential, and investing in video visibility strategies can help kickstart the onslaught of positive traffic. When done correctly, Video SEO gives you a boost in rankings, which allows more people to see your site, which means more people will click on your link.
Let us figure out how to create an effective Video SEO plan that applies to overall SEO and optimizes your video content.
Goal Defining: While it may seem all too obvious to define a clear goal, you’ll be surprised to find out how often marketers miss out on this. For reference, consider that you produce an Infographic video with all the works of motion tracking, animation etc. in the hope that it will fetch you links. And here’s where it goes downhill when you go left, right and center without a clear agenda of producing a video.
Ideally, you should have the goal defined- whether it is to increase high-quality traffic, increase conversion or just plain ol’ building off-page SEO links. This exercise allows for Video SEO to be aligned with overall SEO and gives a jumpstart to the strategy.
Keyword Setting: Keywords are important because they tell search engines about the content of your website’s page. A Keyword is also a term that’s used to refer to the words and phrases that people enter into a search engine to find information that they’re looking for. Hence, the use of the right keywords are guaranteed to attract the audience your video is made for.
Snippets – The Lesser Known Gem: If your goal is to max out on conversions, it is best to apply the two-pronged strategy of ‘videos on landing page’ and ‘video rich snippets. The first is a no-brainer as it immediately shoots up the time spent on your landing page and ultimately leads to customers who convert.
Consider placing animated product explainers on the landing page and optimizing them using search-focused video optimization, as it can increase conversions significantly. As far as snippets go, it is a lesser-known gem that will ensure your page lands in the top 10% of a user’s favorites even before she visits the homepage or landing page. For this, you’ll have to rely on self-hosting the video on your website hosting platform and use appropriate headlines, tags, and descriptions, which is where video discoverability support plays a crucial role. It also helps you rank for high-volume keywords.
Here’s a short video that will help you grasp the concepts and launch you on a successful video SEO journey.
Just take a look at this graph below and join the bandwagon racing towards not just creating the most effective video content but also applying the right video optimization strategy.
