Setting up a manufacturing facility is no small feat; it requires an investment worth million to finally get the ball rolling on production. If you own such a facility and are fancying creating a video on it, the viewers and potential business prospects would be keen to get a glimpse of the facility from close quarters. However, manufacturing companies often struggle to showcase their production capabilities, mostly because of poor quality videos that do not exploit the potential of the facility. A ready reckoner of what clients want to feature in their Manufacturing Videos. – Quality of Raw Material – Manufacturing Processes – Sophisticated Machinery – Team Expertise – Quality Assurance Processes – Cleanliness and Orderliness – Research and Development Capabilities – Company Vision, Mission, and Objective What a well-crafted video can do for your investors is way more than what any other marketing asset can. A professional team that captures the humdrum of machinery operating, various production lines churning out products, research lab conducting quality and endurance tests is certain to create a lasting impression on your prospects. To ensure that you hit the eye of the tiger, don’t miss these points while planning a manufacturing shoot – Showcasing Critical Machinery: Weigh the opportunity cost wisely and select business-critical machinery for the shoot since a factory covers vast space and everything cannot be covered in the video. It is important to prioritize the initial 10-15 seconds of the video and hook the viewer with the best shots. Maintenance of the Factory: A factory with dirty floors and unkempt machinery is a turn off and you wouldn’t want that to be captured in the video. So, it becomes important to keep everything presentable in the video. The machinery should be shutter-ready i.e., it should be cleaned, well oiled, and if possible, should be painted and the staff operating the machinery should also be presentable and confident. In-depth Process Capture: Filming core operations with details like close shots of drilling, CNC cutting, bending, welding etc. will make the video impactful and detail-oriented. Using the Right Voice-over: It is equally important to select a voice-over that complements the visuals and builds a human connection with the viewer. Prefer a neutral accent for targeting global audiences. Additionally, Changing the voice-over and subtitles to a different language will break the language barrier and expand the reach of video across countries. Jazzing up through modern Graphics & VFX: A plain video with only infrastructure processes looks very dull and boring. Graphics, VFX, attractive transitions, call-outs, and other visual elements will make the video more engaging and interesting. As a bonus, here’s our manufacturing videos’ showreel that’ll put the blog in perspective for you.