If you have found yourself being drawn to buy a certain product or avail yourself of a service in today’s predominant age of social media, chances are your decision was driven by a video that convinced you.

Welcome to the world of Video Testimonials. Currently pegged to be one of the most successful and trusted forms of marketing. But they can backfire if not done right.

Here are six simple tips to acing them –

Preparedness: It is not common for newbies in front of the camera to come all guns blazing into the session. Calm their nerves and prepare them with a quick brief before the shoot. It instills clarity and they feel the situation is under their control and deliver better performance.

Keep it Unscripted: Speaking straight from the heart is a brilliant way to connect. Having no script is an underrated genius hack into the heart of your prospect. The more impromptu it is, the more believable it looks.

Ask Questions: Don’t shy away from asking triggering questions. Probe with why’s and how’s to get the best out of your client’s responses. Moreover, capturing their habitual body language like taking pauses and eye rolls make the video look natural and add to its appeal.

Play with the Aesthetics: A video is seen first, heard second. Choosing a backdrop with the right depth will make the video aesthetically appealing. Instead of making the client stand in front of a wall, an office setup with working employees in the background will add more depth and will stand to be a more charming look.

Add value with Subtitles and Call-outs: Popular Social Media websites such as Facebook, Twitter and Instagram play videos on silent by default. Adding subtitles and call-outs in the video drives online ranking while delivering the message to the viewers at the same time.

Don’t forget to read the rest of our series of blogs on Video Testimonials, to get the best of your endeavors.