“Marketing is no longer about the stuff that you make but the stories that you tell” – Seth Godin, American Author on Marketing Practices. If I ask you when was the last time you saw a video ad or promotion, you could quickly come up with examples like while watching a subscription-based channel or a YouTube ad, or any social media platform like Instagram, Twitter, or for that matter, any e-commerce platform like Amazon if you could name any of them, Great! You are already familiar with video marketing. Now let’s discuss what video marketing is and the impact it has on each of our lives. Video Marketing is an effective way of promoting or establishing a brand or service. In simpler words, we can say Video Marketing is a strategic marketing approach used to promote a brand, product, and service. It is termed strategic because all videos are prepared with a plan and with clear objectives. This approach helps your business meet the desired target, be it creating awareness, acquiring new customers, promoting an existing service, or others. Nowadays videos are the newest way to engage with customers as they are ALIVE The concept of Video Marketing has added a new synthesis to various large and small-scale businesses. Now businesses create videos not just for commercial purposes but also for many different purposes like showcasing the Extension of Business firms, Launch of new products or services, explainer videos, Case studies, etc. Why do I need it? The difference between something good and something great is attention to detail- Charles R Swindoll, Author Your Business needs Video Marketing because video content is more refreshing & appealing and in the present day, it is considered the most dynamic form of communication to reach through different channels. It provides attention to detail in your work. Create Brand Awareness Videos highlight the journey, the process, and the service of your business which ultimately leads to the Strengthening and positioning of your Brand in the Market. As per the wyzowl survey, 93% of marketers mentioned video has helped them in increasing brand awareness. For example – The Samsung CSR Remote Place Videos, and Dabar Amla Cancer Support Campaign. The right kind of video marketing highlights the Brand values and ethics and creates Brand awareness. Boosts SEO How many times have you visited a website or followed a social media handle after watching a video? Video content undoubtedly brings more traffic to your website. With the right usage of keywords, you can complement your SERP and enhance your overall traffic. As per a Hubspot Research survey, 66% of poll respondents mentioned that they were convinced about the services of a brand or business after watching their video and gaining insight from there. Enhance Customer Engagement Videos are highly engaging content. You can like, comment, and share it on different social media platforms to reach different customers apart from your website. This process of Social shares also increases viewership and increases customer engagement, all resulting in more awareness and understanding of a company and its offerings. Higher Conversion Rate Video viewing is generally converted into numbers. As per Wyzowl Survey, around 78% of people are convinced to buy or download a piece of software or app by watching a video. Whereas 88% of people are convinced to buy a product or service by watching a brand’s video. Increase ROI If created in the right manner a good video generally reaps in higher ROI than any other marketing approach. As per Wyzowl Report, 87% of marketers mentioned that video has helped them in achieving good ROI. So whether you are a Salon Owner, Bakery Factory, Textile Company, Travel Agency, Health Services, Manufacturing unit, or any other business you really need good video production and marketing to expand your business to reach the right Client Base. Check out this short showreel of a few of the videos we have done for a host of different industries.