Guide to Summarizing Your Webpage into a Video

The world is moving towards videos as a preferred mode of information consumption in the wake of a shorter attention span (as much as 40% reduction). A study states that a person is 32% more likely to watch a video explaining the concept rather than read about it. As a company proving goods and services, […]

The Importance of Supers and Callouts

These are the unsung heroes of corporate videos: Supers and Callouts. The little packets of important information flashing across the screen are call-outs. You may have seen these innumerable times but did you know these are essential elements that tie together the whole video. Let us explore the role supers and callouts play in a […]

How to Get More Customer Video Testimonials During the Pandemic?

A pleased and satisfied customer is any company’s most powerful marketing asset. Any kind of consumer generated praise of your business is a valuable indication of your service. Be it a simple rating, a mere comment or a detailed social media post. “But, I have personally witnessed the incomparable sway a business gains in their […]