How did SED use a well-crafted video strategy to expand its customer reach globally?
Case Study SED Global Reach
How did SED use a well-crafted video strategy to expand its customer reach globally?
Challenge:
SED's industrial wastewater technology provided companies with excellent results and better ROI, yet they could not present its benefits to a broader audience. The challenge was to showcase this innovative technology and its benefits to a large audience in a crisp and compelling way.
Solution:
Developed multiple videos with extensive video shoot capturing the functioning of wastewater plant, process, across the country.
Conducted detailed customer Interviews at different customer locations.
Aligned the correct sequence of visuals and graphics, custom callouts, background music, and impactful voice-over.
Outcomes:
Increased penetration (Video gathered 19k views on YouTube)
Impressive product awareness (Positive engagement in the YouTube comment section)
Strengthened Marketing presence (videos used in international trade shows & Exhibitions and Social Media Platforms)
Generated business opportunities & Sales Conversion (convertible queries received in the comment section of videos worldwide)
Detailed Solution
Meticulous Research
Trueline team spent significant time understanding the SED’s sustainable wastewater recovery solution with Low-Temperature Evaporation technology. Several in-depth interviews were conducted with SED’s leadership, technical team, and customers. A well-curated script with the right set of questions in the interviews with the technical crew and SED’s clients helped gain the right momentum.
Video Production
Our production team extensively captured the real-time functioning of the wastewater plant with aerial shots, from pumping wastewater to 100% recycled water extraction.
Detailed Visuals of electric components showcasing how the plant has become energy efficient and automated.
Visuals of the actual finished product, like fabric and other items, to demonstrate how clean water significantly improves the quality of products like shine, depth, feel, and overall aesthetics.
Comparison of clean water Vs. Wastewater to highlight the drastic reduction in TDS level from 10,000 to 30.
Customer Testimonials
Numerous customer testimonials were recorded at different locations talking about:
Huge cost savings due to 100% recycling
100% clean water recovery
Increased ROI
More revenue
Improved product quality
Sustainable environment-friendly solution
Multiple Videos
Since SED’s wastewater treatment plants are located at different locations, multiple videos across various industries were created with the following strategy
Detailed Outcome
Generated Product Awareness: The entire process of the plant was crisply explained using infographics, text callouts and animated diagrams, ultimately leading to greater product awareness. This also ensured a clear explanation of the functioning of the plant, resolving product queries, generating more interest.
Strengthened Marketing Presence: Videos created for different industries and customer endorsements were placed on the website, promoted on video channels, shared on social platforms, directed customer interactions, and displayed at numerous exhibitions, helping SED generate greater awareness of their revolutionary technology.
Generated business opportunities & Sales Conversion: Multiple video strategies demonstrating LTE technology, its use across different industries, and customer testimonials have helped establish a global footprint across various industries.
Improved ROI:
Increased awareness with multiple videos, more queries, better revenue opportunities, high volume sales in target clusters, increased sales across industries, and cost savings on advertisement ultimately helped SED achieve improved ROI.
Creating separate videos for different marketing platforms helped SED drive traffic and queries on respective platforms.
Customer Testimonials - Our Immense Source of Motivation
The video your have created of our solar plant is fantastic. It covers each part of the process so nicely that it has become a benchmark and also a tutorial for our new newcomers.
D N Pandey, Director and VP Operations, Jupiter Solar Power Limited
Customer Testimonials - Our Immense Source of Motivation
I am very impressed with the way Trueline Media picked up a clear understanding of our communication objectives and translated that into a script, adding value even in the primary discussions. It is obvious that Trueline media is a specialist in the segment of Corporate Videos. The video shooting exercise was a pleasant experience for everyone in our organization and the video has come out exactly the way (if not better) it was envisaged. I am sure that this video will play a major role in conveying the right image of our company to all the relevant interfaces.
Jose Mathew - President (National and International Marketing & Sales), Alliance World Manufacturing Ltd.
Customer Testimonials - Our Immense Source of Motivation
Its been great to be associated with Trueline Media for the past few years. Being one of the foremost Hospitals in the city, we have seen that they have created our Healthcare Videos by emotionally being invested in the process in order to turn conceptions into reality, so that it is a win-win for all stakeholders involved. They have been of great support from the starting till now and I hope this continues for the coming years as well
Customer Testimonials - Our Immense Source of Motivation
We were looking for a company that could provide us with a very cool explainer video, and we wanted a partner for the long term. In Trueline we found that. We were surprised every time by the extent of their professionalism and outstanding results. With the explainer video by Trueline, we have been able to accomplish a large outreach to an enormous number of prospects and received beautiful feedback. I would also recommend Trueline Media to other companies.
Maurik Dippel - CEO CircleLytics
Customer Testimonials - Our Immense Source of Motivation
The entire Trueline Media team was very professional and co-operative. Right from narrative to interviews and shoot, everything was well coordinated. We are pleased with the corporate video Trueline produced for us that showcased our brand, products and legacy. Thanks to Team Trueline
Customer Testimonials - Our Immense Source of Motivation
Thanks Trueline Media team for the immense value you brought to our corporate video. The response we received at the exhibition - Interzum Germany was extremely satisfying. Their technical recommendations, attention to detail and overall video production approach was absolutely flawless, and we look forward to working with Trueline on many new video initiatives.
Nitin Aggarwal - Marketing Manager, Stylam
Customer Testimonials - Our Immense Source of Motivation
Trueline Media did an awesome job in creating our corporate video of Healing Hospital. Right from initial research to storyboarding, video shoot, interviews, and editing; it was such an amazing experience for us. Every Doctor is just loving the video and praised the way our hospital has been showcased.
Customer Testimonials - Our Immense Source of Motivation
Trueline Media is miles ahead in terms of the quality and content of their videos. We initially hired them to produce a corporate video for our company. However after looking at the results they produced and the kind of value they added by their inputs, we engaged them again for creating another video for “Life at Veridic”. Their work speaks for itself and I undoubtedly will go to Trueline media to get any kind of video production done in the future.
Customer Testimonials - Our Immense Source of Motivation
Trueline Media was assigned to prepare a corporate film of our plant and infrastructure, and the team beautifully captured the essence of it. We would like to be associated with them again in future for their professionalism and ability to meet expectations. Wishing them all the best for their future endeavors.
Deepak Kumar- AGM Purchase, JSW Vallabh Tinplate.
Customer Testimonials - Our Immense Source of Motivation
Trueline Media was assigned to prepare a corporate film of our plant and infrastructure, and the team beautifully captured the essence of it. We would like to be associated with them again in future for their professionalism and ability to meet expectations. Wishing them all the best for their future endeavors.
Deepak Kumar- AGM Purchase, JSW Vallabh Tinplate
Customer Testimonials - Our Immense Source of Motivation
We have spread this video across the globe and everyone is loving it. Wonderful Video. Great Job. Thank you.
Dr. Ankur Sood - Tips Clinic and Institute of Plastic Surgery
Customer Testimonials - Our Immense Source of Motivation
The video your have created of our solar plant is fantastic. It covers each part of the process so nicely that it has become a benchmark and also a tutorial for our new newcomers.
D N Pandey, Director and VP Operations, Jupiter Solar Power Limited
Customer Testimonials - Our Immense Source of Motivation
I am very impressed with the way Trueline Media picked up a clear understanding of our communication objectives and translated that into a script, adding value even in the primary discussions. It is obvious that Trueline media is a specialist in the segment of Corporate Videos. The video shooting exercise was a pleasant experience for everyone in our organization and the video has come out exactly the way (if not better) it was envisaged. I am sure that this video will play a major role in conveying the right image of our company to all the relevant interfaces.
Jose Mathew - President (National and International Marketing & Sales), Alliance World Manufacturing Ltd.
Customer Testimonials - Our Immense Source of Motivation
Its been great to be associated with Trueline Media for the past few years. Being one of the foremost Hospitals in the city, we have seen that they have created our Healthcare Videos by emotionally being invested in the process in order to turn conceptions into reality, so that it is a win-win for all stakeholders involved. They have been of great support from the starting till now and I hope this continues for the coming years as well.
Customer Testimonials - Our Immense Source of Motivation
We were looking for a company that could provide us with a very cool explainer video, and we wanted a partner for the long term. In Trueline we found that. We were surprised every time by the extent of their professionalism and outstanding results. With the explainer video by Trueline, we have been able to accomplish a large outreach to an enormous number of prospects and received beautiful feedback. I would also recommend Trueline Media to other companies.
Maurik Dippel - CEO CircleLytics
Customer Testimonials - Our Immense Source of Motivation
The entire Trueline Media team was very professional and co-operative. Right from narrative to interviews and shoot, everything was well coordinated. We are pleased with the corporate video Trueline produced for us that showcased our brand, products and legacy. Thanks to Team Trueline
Customer Testimonials - Our Immense Source of Motivation
Thanks Trueline Media team for the immense value you brought to our corporate video. The response we received at the exhibition - Interzum Germany was extremely satisfying. Their technical recommendations, attention to detail and overall video production approach was absolutely flawless, and we look forward to working with Trueline on many new video initiatives.
Nitin Aggarwal - Marketing Manager, Stylam
Customer Testimonials - Our Immense Source of Motivation
Trueline Media did an awesome job in creating our corporate video of Healing Hospital. Right from initial research to storyboarding, video shoot, interviews, and editing; it was such an amazing experience for us. Every Doctor is just loving the video and praised the way our hospital has been showcased.
Customer Testimonials - Our Immense Source of Motivation
Trueline Media is miles ahead in terms of the quality and content of their videos. We initially hired them to produce a corporate video for our company. However after looking at the results they produced and the kind of value they added by their inputs, we engaged them again for creating another video for “Life at Veridic”. Their work speaks for itself and I undoubtedly will go to Trueline media to get any kind of video production done in the future.
Customer Testimonials - Our Immense Source of Motivation
Trueline Media was assigned to prepare a corporate film of our plant and infrastructure, and the team beautifully captured the essence of it. We would like to be associated with them again in future for their professionalism and ability to meet expectations. Wishing them all the best for their future endeavors.
Deepak Kumar- AGM Purchase, JSW Vallabh Tinplate
Customer Testimonials - Our Immense Source of Motivation
We have spread this video across the globe and everyone is loving it. Wonderful Video. Great Job. Thank you.
Dr. Ankur Sood - Tips Clinic and Institute of Plastic Surgery
Customer Testimonials - Our Immense Source of Motivation
The video your have created of our solar plant is fantastic. It covers each part of the process so nicely that it has become a benchmark and also a tutorial for our new newcomers.
D N Pandey, Director and VP Operations, Jupiter Solar Power Limited
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